The Internet consists of millions and millions of sites with a variety of content. So how can you top all that and increase traffic to your website?
Fortunately, there are effective ways to gain traffic to your website without spending a single penny. One of them is marketing your content by republishing them on larger publications. Simply put, this is called the “Outreach Strategy.”
To begin republishing your content, you must research and find larger publications in your industry that may be interested in your ideas. When you have found a prospect publication, get to know the type of tone, style, and content that they are looking for.
After that, pitching the content from your site is essential. Remember that networking and communicating with influencers is key to getting your content published on large publications.
Once your pitch is accepted, here are a few important things to consider when preparing your content for republishing: Review and check whether you are following the appropriate publishing guidelines, try to link your blog posts to the website, and change the title so Google can conveniently rank the posts.
Finally, make sure that the publication links back to the original article in the syndicated piece, not to the homepage or any other page without the original content.
With this outreach strategy, you can easily write numerous blog guest posts in a month. Guest posting enhances your SEO rank, and it also promotes your content to new audiences.
In guest posting, outreach email is highly important. And employing the same strategy as in content marketing, here are a few important things to include in your outreach email: Introduce yourself and include proof that establishes your authority in the niche (awards, media features, etc.), explain that you wish to write a guest post for them, include relevant content ideas with a brief summary or outline, and close it politely by letting them know you are waiting for their response.
Marketing your content and writing guest posts are common effective ways to obtain free traffic to your website, as well as increasing your SEO rank and site popularity.